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Big Idea La

Where stories are branded, and brands are storied

  • Featured Work
  • About

WGN America 'Outsiders'

Developed a full-throttle 360 Marketing Campaign to draw viewers into WGN America’s new high-octane bare-knuckle drama. Work included: show positioning, strategy, logo & key-art development, on-air promo creation, social & digital activations, show graphics and much more.

The result was WGN’s most-watched premiere ever, followed by the network’s highest viewership numbers for a series.

AMC 'Feed The Beast'

We lit the burners on AMC’s Campaign Launch for Feed the Beast, by developing show-positioning, roll-out strategy, key-art, 3 live-action promos, Influencer Press Kits, and some delicious social content.

SYFY 'The Expanse'

We lit the fuse on Syfy Channel’s deep-space tentpole The Expanse, with a launch campaign that included, rollout strategy, show positioning, logo & brand development, on-air tease, and promo graphics.

TARGET 'Summer Prep'

Art Direction and Design with the brilliant minds of 72&Sunny and the tremendous artists at Mirada for the on-air, social, and in-theater spots highlighting Target’s poppin’ fresh new approach to Summer.

DirectTV 'J.Lo Super Saturday Night'

DirectTV needed to hook viewers after its pre-Superbowl analysis show and carry them into JLo’s televised concert. To do this, we developed on-air & social stories, graphics, and even on-stage screen designs. The result was a smash hit for DirectTV and viewership that went above-and-beyond the lead-in.

SUNDANCE 'Hap & Leonard'

Had a criminally good time developing a 360 marketing campaign for Sundance Channel’s southern-friend noir ,Hap & Leonard. Work included: show positioning, strategy, logo & key-art development, on-air promo editorial, show graphics and more.

The result was Sundance’s most-watched premiere and highest rated original series.

Art Direction & Design

CBS 'Extant'

Working hand-in-hand with CBS Studios, wrote, developed, and produced a series of long-lead Teases for their Emmy-nominated series.

TNT - 'Crime Nights'

WGN America 'Outsiders'

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AMC 'Feed The Beast'

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SYFY 'The Expanse'

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TARGET 'Summer Prep'

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DirectTV 'J.Lo Super Saturday Night'

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SUNDANCE 'Hap & Leonard'

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Art Direction & Design

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CBS 'Extant'

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TNT - 'Crime Nights'

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