Big Idea La
Where stories are branded, and brands are storied
Brand strategy
Target Audience identification and breakdown
Competitive Landscape research
Campaign rollout strategy
Campaign Tactics
:30 On-air Promo - written & directed by
:20 tease / Long lead promo (Concept & Boards by loyalkaspar, executed by WGNA)
Key Art Ref
Key Art Concept
Talent AMA / Periscope live event
UFC / Targeted Event media buy
Audience aggregator microsite
Key Art Concept
OOH / Billboard Key-Art (Concept by loyalkaspar - executed by Stun)
Viral / Stunt leading audience to microsite
Record-breaking announcement
Key Art Concept
Key Art Concept
Key Art Concept
Key Art Concept
Key Art Concept