TNT had a high-class problem; they were airing 3 of the nation’s top procedural dramas, but weren’t gaining any recognition as a network renown for crime. A testament to our core philosophy that great creative is born from strategic thinking — we saw an opportunity for TNT to adapt their show promotions while becoming more relevant to the brand. Integrated motion graphics, 3D animation and a signature live-action look, the final promos feature the stars of TNT candidly interacting with physical logo treatments in exciting an unforgettable ways.